Please read this cookie policy carefully. It explains how we use cookies on our website (xyb.co) and the choices you have.
Last updated 22 July 2026.
We ask for your permission before setting any non-essential cookie. Essential cookies, which only remember your banner choice, are always set. Analytics cookies (Google Analytics and the Pipedrive visitor tracker) are set only after you accept them on the banner.
You can change your mind at any time by clearing this site's cookies in your browser, which brings the banner back on your next visit, or by managing cookies in your browser or device settings. If you disable cookies you may lose some functionality. For general guidance on managing cookies, see aboutcookies.org or allaboutcookies.org.
We also use Vercel Analytics and Speed Insights to monitor performance. These do not use cookies and do not identify you, so they run without consent.
| Cookie | Provider | Purpose | Duration | Essential |
|---|---|---|---|---|
| consent-cookies | XYB | Records that you have answered the cookie banner. | 1 year | Yes |
| consent-analytics-cookies | XYB | Records whether you accepted or declined analytics cookies. | 1 year | Yes |
| _ga, _ga_* | Google Analytics | Measures how visitors use the site (visits, sessions, pages viewed) so we can improve it. Set only if you accept analytics cookies. | 2 years | No |
| _lfa | Pipedrive (Dealfront) | Recognizes returning visitors so we can follow up on genuine interest in our products. Set only if you accept analytics cookies. | 2 years | No |
The analytics cookies above are set by third parties and governed by their own policies: Google and Pipedrive. Pipedrive also provides the contact form embedded on our Talk to us page. It may set its own cookies when you use it. The cookies beginning with “consent” are set by XYB.
If you have any questions about this cookie policy or the information we hold about you, contact our Data Protection Officer at dpo@xyb.co or write to us at Eagle House, 163 City Road, London, EC1V 1NR.
We may update this policy from time to time. When we do, we will revise the date at the top of this page.